• Persona Credibility Index^TM—Persona's first innovation, the first and only Credibility Index: find out exactly how credible your current position is to your target audiences and how it compares to your competitors. No other planning tool is as important, which is why it is built into all our other methodologies.

• E=MC2—Not Einsteing's theory, but a practical application of Persona's proven formula: Your Equity (Image Equity with target audiences) is TWICE as dependent on your CREDIBILITY (C2) as it is on your MARKET REACH (M). But we go beyond simple theory and show you how to use this important formula.

• F.A.I.T.^TM—Find—Act—Innovate—Think, and all the tactical tools that go along with this ultimate secret of success.

• CogniMATRIX^TM—world-famous, and used by hundreds of companies, our method of finding your ONE TRUE OPPORTUNITY is mathematically indexed, built on research, mapped for clarity, and built into a plan that will ensure your success. 

• Persona Plan®—now executed by thousands via our software and hundreds via our team, Persona Plan started it all. Combining a precise mathematically-indexed Persona Inventory, factored by your Persona Credibility Index, and carefully mapped and plotted using precise tools, Persona Plan has a long history of long-term success for companies such as IBM, Merrill Lynch and even start up companies. If you need to succeed, you need this power tool.

 • Credibility PUSH^TM—Our latest innovation takes all we've learned and discovered through our research and hundreds of clients, and provides the lowest cost way to built your credibility, more reliable than PR, less expensive than advertising.

• Eight Persona Factors^TM—Widely taught in universities and in MBA programs, the big eight are the strategic constructs and principles of all Persona methods, from our award-winning creative executions to our planning and research methods. Read a quick overview here, then contact us to determine how best to use them for your own success. 

• 88 Persona Codes^TM—The eighty-eight proven tactical building blocks of all of our methods. Read a quick overview here, explore the 88 in our Persona Think Tank (forum discussion) or in our Persona Knowledge Outreach (archived articles) or contact us to see how our expert principals, the inventors of the 88 can help you succeed.

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game

We are committed to leadership in the disciplines we created: Image Marketing^TM, Percept Marketing^TM and Credibility Marketing^TM. Each year we conduct various research studies and add the data to our famous benchmarks. Much of this information finds its way into our free knowledge base—Persona Knowledge Outreach^TM—or we discuss in our unmoderated chat area (unmoderated because free-association and free-thinking are important to brainstorming)—called Persona Think Tank^TM. We also share as contributors to the world-renowned Advance Magazine^TM, the only magazine exclusively dedicated to Image Marketing and Percept Marketing, first published in 1989. Click on any of these icons to participate:

Persona Think Tank^TM—an unmoderated brainstorming free-for-all chat/forum. The principals of Persona jump in with tips and research to fuel discussions. Freely discuss your company, brand, case or post anonymous questions for help. Because this area is unmoderated it should be viewed as an "idea bank" but not as concrete expert advice since our hundreds of thousands of web visitors can post here freely. Have fun.

Advance MagazineTM—Advance Magazine is an arms-length magazine founded in 1989, going online in January 2007 for the first time with free RSS subscription. The print magazine will no longer be available, but the same savvy reporting, analysis and features will be available to its thousands of subscribers worldwide in English. The publication has correspondents in five countries and focuses exclusively on Image Marketing and Percept Marketing.  

Persona-Developed and Maintained Web Sites and Other "Persona Stuff"

 The Persona Principle Book on Amazon.com

Derek Armstrong's Persona-Developed Author Site

Persona-Developed Website for Kunati Book Publishing

Derek Armstrong's Persona-Developed Author Blog 

Derek Armstrong's Thriller Novel The Game "Armstrong injects the trope with new vigor." Booklist. 

Derek Armstrong's Literary Culture Column at Suite 101

Persona-Developed Website Antiquezen.com, Asian and Buddhist antiques, sculptures and art

Persona-Developed Website KD Farms: Persona's principals relax with Icelandic Horses and Organic Farming 

Persona-Developed HBI College Website 

Persona Client Freedom 9 

Persona-Developed Website Daemar 

Persona-Developed Website Jameson Foreign Exchange

Persona-Developed Website Abria Alternative Investments