• Persona Credibility Index^TM—Persona's first innovation, the first and only Credibility Index: find out exactly how credible your current position is to your target audiences and how it compares to your competitors. No other planning tool is as important, which is why it is built into all our other methodologies.

• E=MC2—Not Einsteing's theory, but a practical application of Persona's proven formula: Your Equity (Image Equity with target audiences) is TWICE as dependent on your CREDIBILITY (C2) as it is on your MARKET REACH (M). But we go beyond simple theory and show you how to use this important formula.

• F.A.I.T.^TM—Find—Act—Innovate—Think, and all the tactical tools that go along with this ultimate secret of success.

• CogniMATRIX^TM—world-famous, and used by hundreds of companies, our method of finding your ONE TRUE OPPORTUNITY is mathematically indexed, built on research, mapped for clarity, and built into a plan that will ensure your success. 

• Persona Plan®—now executed by thousands via our software and hundreds via our team, Persona Plan started it all. Combining a precise mathematically-indexed Persona Inventory, factored by your Persona Credibility Index, and carefully mapped and plotted using precise tools, Persona Plan has a long history of long-term success for companies such as IBM, Merrill Lynch and even start up companies. If you need to succeed, you need this power tool.

 • Credibility PUSH^TM—Our latest innovation takes all we've learned and discovered through our research and hundreds of clients, and provides the lowest cost way to built your credibility, more reliable than PR, less expensive than advertising.

• Eight Persona Factors^TM—Widely taught in universities and in MBA programs, the big eight are the strategic constructs and principles of all Persona methods, from our award-winning creative executions to our planning and research methods. Read a quick overview here, then contact us to determine how best to use them for your own success. 

• 88 Persona Codes^TM—The eighty-eight proven tactical building blocks of all of our methods. Read a quick overview here, explore the 88 in our Persona Think Tank (forum discussion) or in our Persona Knowledge Outreach (archived articles) or contact us to see how our expert principals, the inventors of the 88 can help you succeed.