Online Advertising

"Research clearly indicates online marketing could be more important than all of television, radio and print put together. Yes, it’s a big leap from “audience preferences” to bold claims such as this. Nor, is all online marketing of value to every client. Audiences, as always, in media planning, determine the ultimate best way to reach them. However, chances are, online will play a significant roll."

 

Online advertising goes far beyond simply placing an ad on a popular website. The sheer magnitude of real-time opportunities online makes online advertising the most exciting media for advertising—both in terms of reaching real audiences, and for building a relationship with them. The data makes it clear that you are more likely to reach your audience online, regardless of other advantages:
The majority of your audience is online. Your brand needs to be there as well.
The majority of your audience is online. Your brand needs to be there as well.
Reaching targeted audiences via the internet goes beyond the narrow scope of banner ads and pay-per-click ads. Online advertising should combine display, social, editorial, engagement and other dynamic platforms to ensure a relationship is built. The data shows that more and more corporations are allocating increasing budgets to their marketing spends, in most cases averaging at least 25% of the total budget:
Digital media choices average 25% of corporate marketing media spends, varying between industries, but growing year after year.
Digital media choices average 25% of corporate marketing media spends, varying between industries, but growing year after year.

The best way to think of online marketing is dynamically. Online is a real time media. Return on investment can be monitored daily. Audiences can be reached directly and can be engaged in conversations. If your online program consists of an AdWords campaign, this is not how we define Online Advertising.

With an overwhelming preference among audiences for spending time on the internet, the world wide web creates its own issues: credibility, finding audiences, and interacting socially.

Persona leads the way again with its famous Blogertize methodology.

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Copyright 2017, all rights reserved. Blog posts may be excerpted and linked with credit. Persona, The Persona Principle, and Blogertize are all trademarks. Website subject to terms of use. Design by Persona Corp.

 

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