Online Marketing
Persona first shocked the marketing world with syndicated research that clearly indicated online marketing could be more important than all of television, radio and print put together. Reaching targeted audiences via the internet goes beyond our famous S=Urge Principle—telling a story quickly—and requires a vast array of strategic skills.
With an overwhelming preference among audiences for spending time on the internet, the world wide web creates its own issues: credibility, finding audiences, and interacting socially.
Persona leads the way again with its famous Blogertize methodology.
