Successful media planning for today is dynamic and near-real time. Traditional media has fragmented, on one hand providing better access to tighter audiences, on the other making reach a complex proposition. Online media strategies must go beyond AdWords and pay-for-clicks, taking advantage of the laser-focus targeting available through media strategies that go beyond keywords and demographic slices.
Persona’s media planning always recommends solutions to communication problems—tactics that deliver very precise audiences—rather than broad reach and gross reach planning. We manage this through a tight understanding of your audiences and, critically, an understanding of your product or service’s “Persona” or personality.