21st Century Media Planning

Successful media planning for today is dynamic and near-real time. Traditional media has fragmented, on one hand providing better access to tighter audiences, on the other making reach a complex proposition. Online media strategies must go beyond AdWords and pay-for-clicks, taking advantage of the laser-focus targeting available through media strategies that go beyond keywords and demographic slices.

Persona's approach is monthly planning, against an annual framework, with weekly reviews and daily watches on the changing dynamics of trends online. We follow not just a media source, but the information they report on, blending the savvy of PR planning with media placement planning.

 

E-marketer data demonstrates why a diverse, real-time media strategy is important. Most of men’s time is spent on computers, approximately twice as much time as on televisions. To reach people on their computers requires a highly dynamic, flexible online media strategy that goes beyond simple keyword ads.
E-marketer data demonstrates why a diverse, real-time media strategy is important. Most of men’s time is spent on computers, approximately twice as much time as on televisions. To reach people on their computers requires a highly dynamic, flexible online media strategy that goes beyond simple keyword ads.

 

Persona’s media planning always recommends solutions to communication problems—tactics that deliver very precise audiences—rather than broad reach and gross reach planning. We manage this through a tight understanding of your audiences and, critically, an understanding of your product or service’s “Persona” or personality.

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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