Where Do You Go for Image or Percept Marketing Expertise?
Logically, to the thought leaders. The inventors. Yes, there are many who have learned from us. Thousands of advertising agencies, marketing firms, even design firms have read our books, downloaded our cases, attended our popular seminars.
BUT—for depth of knowledge on the disciplines we created why go to a student when an investment in the original teacher is virtually the same?
Persona Innovations Continue, Year After Year.
Image MarketingTM—Persona Plan® remains the only measurable research and planning tool for your Image-Marketing Equity. Let us help build your credibility, revenue, market share and brand awareness using our 8 Persona FactorsTM and 88 Persona CodesTM. We have helped over 300 companies grow, with a near perfect track record of success.
Percept MarketingTM—CogniMATRIXTM is the only measurable research and planning tool for discovery of the key opportunity that will ensure you are Top Five in your niche, proven accross dozens of applications.
Credibility MarketingTM—Where it all started, and where it always finishes. Our Persona Credibility Index, invented and engineered in 1988, remains the industry standard for measuring your brand and company credibility compared to competitors. Credibility PUSHTM is the lowest cost way to drive that credibility.
Speaking of Experts
Persona continues to consult with dozens of companies each year, companies such as Nestlé Purina and Freedom 9. We advise government communications departments, build plans for companies of all sizes, and engage in weekly or monthly consulting sessions with marketing departments of blue chips, midsized and small companies. We often work with client agencies-of-record, helping them understand and implement Image-Marketing, or Percept Marketing concepts.
Persona offers flat-rate weekly and monthly engagements, as low as $500, or hourly "on call" terms. If you need Image Marketing, Percept Marketing or Credibility Marketing advice, planning help, marketing consultation, or agency-partnering (read as: keeping your agency on track), call Derek Armstrong personally.
Speaking Engagements
Persona's lead developer, principal strategist Derek Armstrong is available for local speaking engagements. Due to demands on his time, he will no longer travel to speak, regardless of compensation and travel expense reimbursement. If you are interested in a private, public or one-one-one engagement, contact Derek Armstrong directly.
Please Use our Knowledge Base
We call in Persona Knowledge Outreach. Over the last two decades, we have lectured on these concepts, published a best-selling book on Image Marketing, and now we've built our knowledge outreach program. Please use it freely. Bookmark and return.
And, we invite you to BLOG our Knowledge Blog! Or chat in our Knowledge Chat. Or email our PKO team with your private inquiry (bear in mind, though, that if your query is a new one, we may post the answer to our Knowlege Outreach base—minus your identifyers). We jump in daily and try to answer queries. Your query will be answered (give us time, please!)—if the question is serious. And we may add it to our Knowledge Outreach Program. But please check out our knowlege base first. You may find your answer there. If not, chances are good you need a professional to take you to the next level. General concepts we can convey and illustrate in our knoweldge base. But, as with anything expert-driven, a consultation or engagement with the thought leaders might be the next step.
Quick Links
Discuss Strategy or Left Brain Thinking in our Persona Think Tank Forum
Search Articles in Persona Knowledge Outreach
Find out more about Persona Plan
Find out more about CogniMATRIX
Find out more about CredibilityPUSH
Find out more about Persona Credibility Index
Play our Introduction Animated Movie.
Books by Persona's Marketing Strategist Derek Armstrong
Coming in 2008-9
- Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
- MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008 "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
- The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
Currently in Print
- The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
- The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
- The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
- Profile and blog on Amazon
- Blog on Kunati's site
- Last Troubadour personal site blog
- Derek Armstrong's Myspace Blog
- Of interest, related to The Last Troubadour
- Buy online: The Persona Principle — The Last Troubadour — The Game
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