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PersonaPrinciple.com

Famous Campaign

Persona's award-winning campaign for cars4u.com included the comedic stylings of "John Cleese" with an hilarious Persona script. Fully deploying our brilliant S=Urge Principle, the results were astounding and the campaign became one of the best remembered radio campaigns in Canada.

 • "Not a wooly female mammal" Click play.

"No annoying little sales people" Click play.

"You're quite haggle-free" Click play.

"Losing Your Knickers" Click play.

"That'd be silly." Click play.

"Gobs of money" Click play.