Today's Blog, Brain Brunch and Creative Case Study
Mar 19, 2008 at 12:09PM 
Today's Blog — Blogging is the new "big bang" of marketing. Advertising is the expensive black hole
"Media advertising is the black hole of marketing," I wrote in the introduction to my new book Blogertize — A Leading Expert Shows How Your Blog Can Be a Money-Making Machine, painting a "bullseye on my forehead amongst the ad agency principals I represent....
- Read the full "Blogging is the new "big bang" of marketing post on www.blogertize.com.
- Find out more about Persona's breakthrough Blogertize methods.
Today's Brain Brunch — Podcasting is a Critical Plank in a Blog Marketing Campaign
"Everyone must advertise or die," David Ogilvy, Ogilvy and Mather.
"Everone MUST have a blog for die." Derek Armstrong (me) Blogertize seminar 2007...
- Read today's Brain Brunch on podcasting at www.brainbrunch.com.
- Put Persona's brains to work for any of your critical marketing, blogertizing, advertising, Image-Marketing needs.
Featured Creative Case — Kunati Books: From Startup to "A Publisher to Watch"
Kam Wai Yu's superb creative executions for web, catalog, print, blogs, book covers and animated book trailers led to double expected growth for International publisher Kunati Books....
- View the full Kunati creative case study here.
- Call the award-winning Persona team to quote on your next creative project.
Since 1988, Persona helped hundreds of companies, brands and people succeed with proven methods and famous creative talents. Persona innovations, such as animated product and book trailers, are now part of the "marketing zeitgeist." Other proprietary methods such as Persona Plan, CogniMATRIX and Blogertize work tirelessly, growing brands for our clients.
Blogertize — Success With Online Marketing
From the early days of web marketing, Persona has led with award-winning websites and expertise in no-cost/low-cost blog marketing. Innovations such as Credibility SIbling and systemized blogging make Persona the go-to team for Blog marketing that actually produces results time after time.
• "Any business can benefit from these principles." — Profit Magazine
Persona Creative — "Hot Shop" Creative
“All great ideas are dangerous,” wrote Oscar Wilde. Without ideas what chance is there that change will occur? Great design ideas are a union of creative and strategic thinking. Find out how dangerous a great idea really is with the creative team described by HOW Magazine as the "hot shop."
• "One of Canada's best." — Toronto Star
• "Toronto's Hot Shop." — How Magazine
Persona Strategy — Thought Leaders in Marketing
Many of Persona's innovations and inventions have become ubiquitous in marketing, used by ad agencies and clients, taught in Universities—
• Persona PlanTM — Image-Marketing Breakthrough
• CogniMATRIXTM — Opportunity-Marketing Breakthrough
• Book Video/Novel TrailerTM/Product TrailerTM Invention
• Persona Credibility IndexTM — Industry-Standard Measure of Brand Credibibility
• BlogertizeTM — Credibility Sibling and Proven Blog Marketing
• Power PersonasTM and Rule of Fives — Now the Industry Standard
• Many other inventions and break-throughs from the marketing thought-leaders.
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