Hoover & Nebrig

Hoover & Nebrig, leading IT consultants, needed a logo and brand identity that reinforced their leadership in the industry.  The colours of royal puple and gold signify Expert Power Persona.

The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Expert Power Persona is chosen because Hoover & Nebrig leads with unparalelled expertise.

 

 

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The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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