Merrill Lynch
One of the biggest financial institutions in the world, Merrill Lynch chose Persona to launch its Frontiers program for high net worth investors. The Persona technique—create a story that people can relate to—worked wonders as we profiled Frontiers' typical investor types. For this award-winning collateral campaign, concept, design, photography, art direction, copywriting and production management were all Persona.
"Absolutely excited by your work — the best we've ever seen. We're thrilled." Merrill Lynch
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