006
In this successful brand-awareness campaign, we made D-Link stand out from the crowd of (at the time) better-known computer network providers. We accomplished this by using humorous original illustrations with quirky, little-known facts, and a special OO6 offer—O interest, 0 payments, 6 months to pay for any purchase. Twelve full-page ads ran in half a dozen trade papers and scored high among the target audience for impact and recall.
"I would recommend Persona to anyone–except our competition." D-Link
The 006 campaign is classic S=Urge Principle advertising, quickly creating the urge to buy with a great story.
