
Coors Talking Can
Want to make sure your PR gets read? Dress it up a little! Persona hid a press release about a new Coors beer promotion in what looked like a package of—what else?—beer. There was a beer can in the package, all right, and it had something to say! You can bet that every single one of these special packages was opened, read and, more importantly, written about.
- Grand Award Astrids, New York
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