Percept Marketing^TM, the Precision Sibling of Opportunity Marketing

Percept Marketing continues to be the most "talked about" innovation in marketing, "very right for the new millennium" and "what every business needs in a competitive environment" according to Advance Magazine (January 19, 2001).

"Proven to work every time."

Strategy Magazine 

We developed Percept Marketing for clients who felt Image Marketing was too "expensive" or "slow" in generating results. Since results from Image Marketing are almost always dramatic in the first year of implementation, we interpreted this as "we need instant results."

CogniMATRIX^TM

From this need, we developed Percept Marketing—the subject of a forthcoming book by our principals Derek Armstrong and Kam Wai Yu—and the all-important methodology CogniMATRIX. 

Illustrated: A section of the precisely plotted TriMATRIX^TM (the intersecting matrices of the subject brand and two key competitors), highlighting the assets in the CogniMATRIX^TM zone. This leads to very precise planning and executions focused on the key opportunities. 

CogniMATRIX^TM—the Ultimate Find-Act-Innovate-Think Method

CogniMATRIX remains the only proven Percept Marketing system that can cost effectively help you achieve your goals:

• proven with a near-perfect track record
• deployed by over 300 companies, as diverse as CIBC, IBM, Nestlé, Sony Music, Coors, government, Cadillac Fairview
• minimizes marketing investment (spend)
• maximizes marketing results (return)
• FINDS all your hidden opportunities
• helps you analyze and “attack” competitors
• exploits your POWER PERSONA^TM
• uses all your assets, not just the obvious
• converts your marketing liabilities and uses them to create momentum to your goals
• moves brands from tier two to tier one or from tier one to the TOP.

Only we can make it work for you. And only Persona can bring you both left brain strategy and right brain creative together into a solution that makes the difference. Let us show you how.        

Let Persona FIND your key opportuity make it work for you with our Left Brain - Right Brain solutions. Click here to learn more...

Or download our brochure PDF with step-by-step highlights of the process.

Books by Persona's Marketing Strategist Derek Armstrong

Coming in 2008-9

• Blogvertise. Journalsize. How to Advertise for Success Online With No Money. ISBN 9781601641625 — Kunati Books — Cloth $24.95 Fall 2008
  

• MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
• The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour
  

Currently in Print

• The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
• The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
• The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic

• Profile and blog on Amazon
• Blog on Kunati's site
• Last Troubadour personal site blog
• Derek Armstrong's Myspace Blog
• Of interest, related to The Last Troubadour
• Buy online: The Persona Principle — The Last Troubadour — The Game