CogniMATRIX is "A brilliant paradigm shift" Advance Magazine
Sep 26, 2007 at 08:25AM 
Percept MarketingTM, the Precision Sibling of Opportunity Marketing
Percept Marketing continues to be the most "talked about" innovation in marketing, "very right for the new millennium" and "what every business needs in a competitive environment" according to Advance Magazine (January 19, 2001).
"Proven to work every time."
Strategy Magazine
We developed Percept Marketing for clients who felt Image Marketing was too "expensive" or "slow" in generating results. Since results from Image Marketing are almost always dramatic in the first year of implementation, we interpreted this as "we need instant results."
From this need, we developed Percept Marketing—the subject of a forthcoming book by our principals Derek Armstrong and Kam Wai Yu—and the all-important methodology CogniMATRIX.
Illustrated: A section of the precisely plotted TriMATRIXTM (the intersecting matrices of the subject brand and two key competitors), highlighting the assets in the CogniMATRIXTM zone. This leads to very precise planning and executions focused on the key opportunities.
CogniMATRIXTM—the Ultimate Find-Act-Innovate-Think Method
CogniMATRIX remains the only proven Percept Marketing system that can cost effectively help you achieve your goals:
• proven with a near-perfect track record
• deployed by over 300 companies, as diverse as CIBC, IBM, Nestlé, Sony Music, Coors, government, Cadillac Fairview
• minimizes marketing investment (spend)
• maximizes marketing results (return)
• FINDS all your hidden opportunities
• helps you analyze and “attack” competitors
• exploits your POWER PERSONATM
• uses all your assets, not just the obvious
• converts your marketing liabilities and uses them to create momentum to your goals
• moves brands from tier two to tier one or from tier one to the TOP.
Only we can make it work for you. And only Persona can bring you both left brain strategy and right brain creative together into a solution that makes the difference. Let us show you how.
Let Persona FIND your key opportuity make it work for you with our Left Brain - Right Brain solutions. Click here to learn more...
Or download our brochure PDF with step-by-step highlights of the process.
