Category Archives: Brand

Which is more important? Truth or Credibility?

Which is more important? Truth or Credibility?

Truth and honesty are vital in business, right? Right. On the other hand, first impressions count. What happens when your true claims are unbelievable — as is often the case with industry-changing innovations? What happens when it takes more time to prove your “truth” than it takes for your competitor to undercut you with a… Continue Reading

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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