In 1996, Persona's principals Derek Armstrong and Kam Wai Yu wrote the popular book on Image-Marketing, a discipline they developed in 1988. The book has since been translated into six languages, and is published in paperback as well.
Editorial Reviews
Review
-- How Magazine
"The author's methods should help you excel with very precise tactics called Persona Factors. Any business can benefit from these principles."
-- Profit Magazine
"The authors, both advertising experts, show you how to create an effective plan to reach all your business, sales and marketing goals -- on image alone."
-- Don Morris, Dayton Daily News
"This book shows how the authors launched major brands and companies of all sizes...brilliant..."
-- Studio Magazine
"This top ad team's book on image marketing makes marketing accountable. It's proven to work every time."
-- Patti Summerfield, Strategy Magazine
"The Persona Principle is more than the literary equivalent of a shell game...Image Marketing is bound to increase in importance."
-- Debra Phillips, Entrepreneur Magazine
Product Description
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to:
-- Overcome the two biggest obstacles to success -- invisibility and incredibility
-- Capitalize on the five hottest consumer trends to become a market leader
-- Employ the 8 Persona Factors -- the most important ways to build image
-- Use the 88 Persona Codes -- the proven techniques of Image-Marketing
-- Build a Persona Plan -- a step-by-step marketing plan for success
Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
- Paperback: 240 pages
- Publisher: Fireside (May 8, 1997)
- Language: English
- ISBN-10: 0684802694
- ISBN-13: 978-0684802695
- Product Dimensions: 9.2 x 6.2 x 0.7 inches
