Blogertize For Success — Low to No Cost (Free) Online Marketing Proven to Help You Succeed with Products, Books, Publishing, Any Service — or WHY ADVERTISING IS DEAD

Marshal McLuhan's Global Village an "Almost Reality" with 25% of World Online

2009-12-15T18:32:51Z

Since the 1990s, when the Internet became a reality, it has grown to the most popular medium in the world, with 25% of the entire world's population now browsing daily. Where other media have continued to decline, only the Internet as a medium of information is still growing. Statistics courtesy of W3C.org:

1995 - 16 million users (0.4% of world population)

1996 - 36 million users (0.9%)

1997 - 70 million users (1.7%)

1998 - 147 million users (3.6%)

1999 - 248 million users (4.1%)

2000 - 261 million users (7.6%)

2001 - 513 million users (8.6%)

2002 - 586 million (9.4%)

2003 - 719 million (11.1%)

2004 - 817 million (12.7%)

2005 - 1.02 BILLION (14.7%)

2006 - 1.1 BILLION (16.7%)

2007 - 1.3 BILLION (20%)

2008 - 1.57 BILLION (23.8%)

2009 (September) - 1.73 BILLION (25.6%)

Return on Investment and Key Performance Indicators

2009-12-15T18:10:06Z

Unlike advertising and public relations, which often rely on gross reach numbers to justify high costs, the Blogertize programs can be measured to specific key performance indicators (KPIs), including: lead-generation, subscriptions, opt-in email capture, unique visits to your websites, gross exposures (similar to gross reach), plus actual link-clicks and read-rates. We are also able to report on loyalty (return visits), duration (how long we kept their interest) and other key performance indicators.

Costs to Blogertize
Although each proposal varies, depending on scope—and your key performance indicators—our proposals are always based on a fixed monthly fee. When combined with the KPIs—which are reported monthly—together with actual results to your bottom line, and the vast reach, a Blogertize program is usually very easy to get approved within any budget.

The average cost-per-thousand reached is 34 cents for highly targeted audiences, based on an annual campaign of Blogertize editorial content reach-out. In other words, if the monthly spend is $5,000, reach may be as high as 14.7 million targeted gross, although results vary. In total gross reach (non targeted) this could reach as high as 100 million.***

Investment for Blogertize's Unique 8 Plank Program

2009-12-15T17:57:10Z

“Nine blogs are created every minute and 2.3 content updates are posted every second,” according to Wired Magazine. With a dizzying array of social marketing and web choices, Blogertize provides the only proven map to results.

The Blogertize 8-Plank Program provides you with a dedicated team to execute daily web content in eight key areas. Paid advertising is never a part of this program. For some clients, we might place more emphasis on one plank over another, or focus only in certain areas. The key principle in Internet Marketing is “Content draws audiences.” When executed by Persona Corp’s team of experts, a customized version of this map is proven to work.

Internet Twice as Popular as TV

2009-12-15T17:43:07Z

Every marketer knows the Internet is far more popular than any other media choice by a wide margin—twice as popular as television in recent studies*.

In a syndicated study of 10,500 respondents, 36.4% rated Internet as “can’t live without” versus 18.4% for TV and 16.3% for newspapers. In the same study, 83.5% chose Internet as their number one preference, with reality TV second at 53.5% and televised sports third at 42.6%.

Internet Remains the Least Expensive Media Choice

Internet advertising averages US$2.39 and CDN$3.67 per thousand people reached (CPM), according to Persona’s studies.*

Radio averaged US$4.54 or CDN$6.47 per thousand reached

Newspaper averaged US$5.50 or CDN$8.82 per thousand reached

TV averaged US$10.25 or CDN$14.22 per thousand reached

Blogertize averages 34 cents per thousand highly targeted people and as little as 5 cents per thousand in wide consumer campaigns.

With a lower cost per thousand, higher credibility and frequency, and easily measured results, the question is not “Should we Blogertize?” but rather “How do we Blogertize?”

Blogertize Publishing—The Best Magazines... Because "You Need to Know"

2009-12-15T03:53:47Z

Blogertize isn't just a famous results-driven marketing program. Since 1992, Persona has published magazines, starting with Advance Magazine (now also a webzine and ezine) and LINK Magazine in 1997. In 2006 we added the phenominally successful Films & Books Magazine and Crime Report USA.

These arms-length editorially autonomous publications carry the spirit of Blogertizing to its ultimate perfection.

Visit the Blogertize Publishing site at www.blogertize.com>>

Visit our individual magazines for more information on crime news, entertainment, technology, lifestyle, body-mind-spirit, money and business, world news and more.

Use Persona's 20 Years of Marketing and PR Expertise to Power Your Blog Success

2009-12-15T03:51:00Z

Blogertize — The Latest Blog Marketing Strategies and Secrets

Persona is widely acknowledged as thought-leaders in marketing, inventors of Image-Marketing in 1988, developer of CogniMATRIX, Credibility Index and a dozen other methods in wide use today. Persona again leads with new, proven methods for online marketing, blog marketing, viral PR, web social marketing and podcasting.

Persona is the strong arm force in Blogging and Blog Marketing today — "savvy and sophisticated," writes Profit. They have worked with over 300 companies, from IBM to Nestlé, and have coached start-up companies. To contact Persona, email us here.

Blog Marketing is now the most effective — and cost-effective — form of active advertising and public relationsions available. We can show you how to do it right.

Blogertize—8 Steps to High Results Online Marketing

2006-02-08T03:41:00Z

8 Steps to Online Marketing Success

8 Features and Benefits, including low investment

8 days to build, 8 weeks to results, 8 months to real momentum

8 Benefits of Blogertize

1 - Get immediate results
Blogertize provides the fastest results to your key performance indicators due to diversified use of eight innovative online tactics.

2 - Achieve greater visibility
Blogertize reaches out with your message on the most popular medium, the Internet. Learn more>> (all same links). Read more about Internet popularity>>

3 - Spend less than traditional media
Blogertize provides results with sustainable lower budgets for long-term marketing with lowest cost-per-thousand reached at a fraction of the cost of traditional media choices. Learn more>>

4 - Speak to your audiences often
Blogertize provides high frequency of reach to your audiences at negligible investment, averaging 34 cents per thousand reached. Learn more>>

5 - Build your credibility
Blogertize’s combination of social marketing, news platforms, blog marketing and many other proven tools builds your image equity quickly.

6 - Adapt to changing needs
Blogertize is rapidly scalable, allowing for fast results and quick adaptation to changing markets.

7 - Control your message
Blogertize combines the advantages of both public relations and advertising. The best of both. None of the weaknesses of either.

8 - Benefit from proven methods
Blogertize—Persona’s award-winning team brings 21 years of expertise and innovation to your Blogertize campaigns.

Inquire about a customized 8-plank Blogertize Program for your brand or business>>

Blogertize News and Entertainment Magazines

Blogertize's trademark is licensed to a separate venture owned by Persona Corp, unrelated to the 8-Plank methology. These are accredited news and entertainment publications, some in print, some webzines, and most available also as E-Zines (emailed zines). Subscriber bases vary from 34,000 to 557,000 currently.

For information on Blogertize's News and Entertainment sites, including advertising queries, please visit>>