Appletree
A comfortable, earthy look for health food store. Appletree Natural Foods focuses on organic and natural healthfoods and supplements. The store needed the same organic and welcoming image.
The logo is rendered in natural colour palettes, the tones of the Buddy Power Persona mapped out in Persona's famous Persona Principle Image-Marketing methodology. The concept of Power Personas is based in extensive research that indicates there can only be five key brands in a niche: Emperor, Hero, Expert, Buddy and Simpatico. Here, the Buddy Power Persona is chosen because Appletree leads with friendly service and a truly caring shopping experience.
View our logo case studies
- Amer.com technology company
- Autism Canada
- Bogner's Café Record Label
- Castek Enterprise Software
- CCNS The Information Place
- freedom9 internet security and email archving
- Governor's Hill, affluent condominum from Tridel
- HBI College
- Hoover
- Profile Investigations
- Regional Cablesystems
- The Richmond, downtown living from Tridel
- School Voyageurs
- Voice IQ software
- Winstom Academy
