Business without advertising is like a play without an audience. It may be great, but who will know? You must be visible to succeed.Visible in a special way that your audience will respond to. Persona advertising gets noticed and gets results.
Persona does not believe in chance.
Every detail of business should be planned
for maximum advantage.
To win the war that is marketing, you need strategy, and strategy depends on knowledge. Don’t do anything until you know exactly what needs to be done. The Persona team are the experts in helping businesses find their uniqueness, shaping their unique message for their target audience, and delivering it where it needs to go.
Please scroll our case studies below or ask for a full presentation.
Persona Strategy — Launch Canada's New Chartered Bank
Problem — Create awareness in a National audience quickly
Solution — Sponsor PGA events. Promote concierge banking approach. Advertise with fresh, differentiated creative that is decidedly unbank-like. Click below to play TV spot.
Jameson Bank PGA Sponsorship TV Spot
Persona Strategy – Humor and Children Make Mutual Funds Stand Out
Problem — Competition during RSP season in Canada
Solution — Stand out with children and warm-hearted humor
Persona Strategy – First Bicycle Garage in A Condominium
Problem — Condominium in an area not normally prime for condos.
Persona Solution — Promote the urban lifestyle with "adult" comic strip ad campaign, hip interior design, the first-ever bicycle garage and emphasize Persona-developed slogan "Built for Life."
"Your ideas alone made the difference."Tridel
D-Link "Feels Good Doesn't It?" Campaign
Problem – Long known as 'best value' in network products, D-Link Canada message needed to emphasize reliability.
Solution – A campaign directed at IT directors on the tagline "Feels Good Doesn't It?" emphasizing that a D-Link network is so trouble-free, the customer can forget all about it.
