30 seconds or less to deliver your message. Half a minute to imprint recall of your brand. Less time than it takes you to read these few sentences—and in that time you invest in brand equity, competitive positioning, and a call to action.
Persona's famous method—we call it the S=Urge—fast message, "surge," to create the instant "urge." Great production and glib humour aren't enough in a competitive world. A compelling story is a must.
Low production values, necessary for clients who do not have the budget of multi-national advertisers, benefit the most from a compelling, very short story that conveys the key single message of the brand.
The true secret is a great story. Only the very best story-tellers can produce TV spots that actually work. And no one tells a story like the strategic and creative geniuses as Persona.