TV Ads

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30 seconds or less to deliver your message. Half a minute to imprint recall of your brand. Less time than it takes you to read these few sentences—and in that time you invest in brand equity, competitive positioning, and a call to action.

Persona's famous method—we call it the S=Urge—fast message, "surge," to create the instant "urge." Great production and glib humour aren't enough in a competitive world. A compelling story is a must.

Low production values, necessary for clients who do not have the budget of multi-national advertisers, benefit the most from a compelling, very short story that conveys the key single message of the brand.

The true secret is a great story. Only the very best story-tellers can produce TV spots that actually work. And no one tells a story like the strategic and creative geniuses as Persona.

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

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