Actors are Image Marketers, a mini case study from Persona, the Inventors of Image Marketinghttp://personaco.com/actors-are-image-marketers-too/Actors are Image Marketers, a mini case study from Persona, the Inventors of Image MarketingPersona Corp. All Rights Reserveden-USSquarespace Site Server v5.5.4 (http://www.squarespace.com/)Was John Wayne an Image Marketer or a Fraud?PersonaPrincipleWed, 26 Sep 2007 22:28:58 +0000http://personaco.com/actors-are-image-marketers-too/was-john-wayne-an-image-marketer-or-a-fraud.html105970:1596662:1280157Actors are Image Stars and Marketers
 Most of the great actors and stars built great personas. John Wayne is John Wayne. No matter what movie he starred in, he was John Wayne, the American icon. John Wayne was not his name, but who cares? Is this a fraud? Our answer is no. John Wayne's marketers simply built his persona based on his true character.

All businesses can learn from actors. The techniques of acting and star-building are valuable to persona development. Controlling exterior action, expression, and tone to achieve a specific audience response is the goal of both great actors and great personas. Invest in acting classes and sales training for your publicly visible staff.

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