Abria
An "alternative investments" company, Abria financial management specializes in investment products unavailable from conventional sources. In a heavily regulated industry, where words are subject to great scrutiny, Abria needed the right look and the right language to convey its message of higher
returns and unconventional products.Persona entered the Abria story with the positioning statement "the future of investing," mindful that their audience is a particular type of investor. To provide a strong, positive visual image for the word "alternative," Persona used the iconic image of wind turbines and repeated this imagery in ads, collateral and web site.
Print ads reinforced the message that the world is changing, a message that appealed to forward-thinking investors. We continued the theme in collateral materials.
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