Persona's Famous 88 Persona Codes, the Tactical Drivers of Image-Marketing and Brand Equityhttp://personaco.com/88-persona-codes-the-tactical-/Persona's Famous 88 Persona Codes, the Tactical Drivers of Image-Marketing and Brand Equityen-US2008-08-30T01:18:28ZSquarespace Site Server v5.0.0 (http://www.squarespace.com/)88 Ways to Succeed—Persona Codeshttp://personaco.com/88-persona-codes-the-tactical-/2006/12/18/88-ways-to-succeedpersona-codes.htmlPersonaPrinciple2007-09-26T18:25:43ZWhere the 8 Persona Factors address the strategic elements of Image Marketing, the 88 Persona Codes are where the true power is — at a tactical level.

Even for creative executions of an annual report or a website, we deploy all appropriate codes. They are based on research, summarized in the best-selling book The Persona Principle, and used in Persona Planning methodology.

Note: Due to the complexity of the code data, the book necessarily provides only a short summary of the code’s definition, without tactical directions.

A substantial body of data and expertise is deployed in realizing the full value inherent in these codes. Gain the full power of Persona Image Marketing in your creative, strategies and planning, by engaging Persona to deploy the Persona Codes:

1 – Code of Imaging
2 – Code of Rationales
3 – Code of Playing Hard to Get
4 – Code of Religion
5 – Code of First Mind
6 – Code of Exposure
7 – Code of Creativity
8 – Code of Memory
9 – Code of Body Language
10 – Code of the Package
11 – Code of the Race
12 – Code of Goals
13 – Code of Barriers
14 – Code of Ownership
15 – Code of the Hero
16 – Code of Character
17 – Code of Service
18 – Code of Inventory
19 – Code of Risks
20 – Code of Continuity
21 – Code of Horn Blowing
22 – Code of the Dark Half
23 – Code of Complainers
24 – Code of Collective Conscious
25 – Code of Patience
26 – Code of Weakness
27 – Code of Impact
28 – Code of Reach
29 – Code of the Unexpected
30 – Code of the Turnaround
31 – Code of War
32 – Code of Directions
33 – Code of Campaigns
34 – Code of Strategy
35 – Code of Humanity
36 – Code of Dreams
37 – Code of Testimonials
38 – Code of Truth
39 – Code of the ASS
40 – Code of Gossip
41 – Code of Fashion
42 – Code of Acting
43 – Code of the Environment
44 – Code of Equity
45 – Code of Calls
46 – Code of Symbols
47 – Code of Targeting
48 – Code of Quality
49 – Code of Energy
50 – Code of Slogans
51 – Code of Being Easy
52 – Code of Advertising
53 – Code of Invention
54 – Code of Selling
55 – Code of Speculation
56 – Code of Maturity
57 – Code of Loyalty
58 – Code of Networking
59 – Code of Expert
60 – Code of Regularity
61 – Code of Talent
62 – Code of Change
63 – Code of Courtesy
64 – Code of Pause
65 – Code of Dress
66 – Code of Strength
67 – Code of Competence
68 – Code of Contrasts
69 – Code of Foreshadowing
70 – Code of Reliability
71 – Code of Familiarity
72 – Code of the Bribe
73 – Code of Power
74 – Code of Damage Control
75 – Code of Detail
76 –Code of Clairvoyance
77 – Code of Drilling
78 – Code of Technology
79 – Code of Doctors
80 – Code of Hype
81 – Code of Price
82 – Code of Mistakes
83 – Code of Eagerness
84 – Code of Twos
85 – Code of the Vigilante
86 – Code of Last Place
87 – Code of Ethics
88 – Code of Pride.

 

Books by Persona's Marketing Strategist Derek Armstrong

 

Coming in 2008-9

  • MADicine — ISBN 9781601640178 — Kunati Books — Cloth $24.95 Spring 2008  "In his follow-up to the excellent The Game (2007), Armstrong takes on a whole new set of challenges....Armstrong blends comedy, parody, and adventure in genuinely innovative ways." Booklist
  • The Last Quest — ISBN 9781601640116 — Kunati Books — Cloth $24.95 Fall 2008 — Sequel to the immensely popular The Last Troubadour

Currently in Print

  • The Persona Principle — ISBN 9780684803695 — Paper $20.00 — Simon & Schuster "Shows you how to succeed in business on Image alone." Dayton Daily News
  • The Game — ISBN 9781601640017 — Kunati Books — Cloth $24.95 "Sexy" Publishers Weekly "Keeps us chuckling. An author to watch." Booklist "Darkly humorous thriller." Library Journal
  • The Last Troubadour — ISBN 9781601640109 — Kunati Books — Cloth $24.95 "Brilliance....an author of abundant talent" Booklist "A work of Art" Aeclectic
Derek Armstrong's Blogs

 

 

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